A brand strategy is much like a business plan, it is an approach to success.
The development of a brand strategy ensures that your brand and all marketing and promotional material is synergistic with your company mission and vision, ensuring that you are presenting your message to your desired audience in the most effective manner possible.
All Designtp’s branding projects begin with developing an understanding of you, your business, competitors, marketplace and most importantly your target audience.
This ensures that the right brand elements are selected for every consumer touch point, helping you to establish credibility and audience trust.
A brand is made up of many different elements, we recognise that all business needs are different and we understand how these elements can help build equity, growing your business by creating resonating visual elements that will, over time, become memorable and instantly recognisable with your audience.
Designtp will develop and help manage:
- Logo and visual language;
- Brand pillars, image and tone;
- Uniform and employee presentation;
- Culture and organisational beliefs;
- Vehicle and building signage;
- And much, much more!
